Once upon a time Morrissey sang “it’s so easy to laugh, it’s so easy to hate, it takes guts to be gentle and kind”. These days I feel a bit unsure of him living up to it, but nevertheless I carried those lines with me. So, when looking for some kind of musical project name, and being from Gothenburg, the capital of puns – I went for The Gentle Kind. I googled it and found it was a song by Aztec Camera. Oh well, fine.

Yesterday Seth Godin wrote about Three types of kindness. He’s not from Gothenburg I presume.